A hiring manager interviews several candidates for a job. One candidate, who has a prominent facial tattoo, answers a question poorly. The manager later recalls this specific event vividly and develops a belief that candidates with tattoos are less competent. As a result, they are more likely to notice and remember any small mistake made by a future tattooed candidate, while overlooking similar mistakes from non-tattooed candidates. The manager's belief about the link between tattoos and compete