"The Four Dimensions of Tone of Voice," Kate Moran

How to Analyze Qualitative Data from UX Research: Thematic Analysis (Maria Rosala)

"3 Persona Types: Lightweight, Qualitative, and Statistical," Page Laubheimer

What is Grounded Theory? (Dr. Helen Scott and Dr. Antoinette McCallin)

Turning Complex Data into Compelling Stories: A 5-Step Process (Rachel Krause)

"Using Content Frames in the Design Process," video by Anna Kaley

Empathy Mapping: The First Step in Design Thinking (Sarah Gibbons)

Using Social Psychology to Motivate Contributions to Online Communities (Gerard Beenen et al.)

Quantitative User-Research Methodologies: An Overview (Kate Moran)

"Using the Microsoft Desirability Toolkit to Test Visual Appeal," Kate Moran

Assessing Motivation of Contribution in Online Communities: An Empirical Investigation of an Online Travel Community

Social loafing: A meta-analytic review and theoretical integration

Don’t bite the newbies: how reverts affect the quantity and quality of wikipedia work

Wikipedia Classroom Experiment

Searching as learning: Novel measures for information interaction research